Tuesday, October 26, 2010

How To Write Great Headlines

Knowing how to write headlines will attract the online viewer to your blog posts and post updating.

stack of newspapers
The Online Visitor Today
Is Like the Newspaper 
Reader Yesterday

When you know how to write headlines, you give the online viewer a chance to become an online customer of products you sell online.

It does not matter what your online subjects are. Your headline counts. For example in most blog posts of this blog, I write about the history of race relations in America, ranging from slavery to Rosa Parks, the Montgomery Bus Boycott and Martin Luther King to the election of the first black President of the United States of America, Barack Obama. In all the blog posts I have written about these controversial online subjects, I had to give the potential online viewer a reason to stop by and visit my online content.

The effective content writer grabs the online viewer fast by learning how to write amazing headlines.

How To Write Headlines

Writing Copy for Dummies 
by Kr (Google Affiliate Ad)

In the 10 seconds it takes to read a headline, an Internet customer decides if he or she wants to read more of what you have to sell online. Unless, the Internet customer is a student and your online content is intended to teach one how to get jobs, the online viewer will not spend any time reading what you write. The first hurdle is to how to write headlines that the Internet customer will recognize as pointing to useful online content.

A content writer starts online content with an opening phrase a headline or    title and then or subheads within your content. Study your online subjects to find out their most important aspects and what first impression you want to leave with the online viewer. The headline determines how much time and interest your prospective reader will give you and the product you have to sell online. 

To get noticed by your online viewer audience and search engines, you and everyone else who writes anything or has a website or blog posts need to know how to write headlines to grab readers' attention at a glance and keep visitors roaming around your websites for whatever purpose you may have for the readers to be there. Even email messages need a proper title or headline to entice recipients to open messages.
Online Viewers
Determine If You Know
How to Write Headlines

Your headline describes your online content for readers to find you. Read your headline out loud. 

Does the headline sound interesting?
Is the headline too long?
Is the headline confusing?
Will the Internet customer click it?

Test how to write headlines with SEO tools. By using SEO tools, you can generate the best keywords and keyword phrases. Start with great headlines to get traffic to your online business and online submission content. Just like newspapers and magazines, your content writing needs to hook readers to get traffic.

Think of yourself as a content writer for your online business and use good SEO tools like Google Keyword Checker

Rosa Parks Being Booked - Montgomery Bus Boycott

Rosa Parks: My Story by Parks, (Google Affiliate Ad)

Learn how to write great headlines using a keyword checker, and inform search engines that you have new content. 

Before writing my book, I was a syndicated newspaper columnist. What a luxury to have editors in the newsroom writing my headlines. 

Today, with Internet customers going online to read my news release or other content, I am the one who must know how to write headlines for myself because more and more I am the content writer for my news release and blog posts. 

When I write my blog entry, Rosa Parks, Jim Crow Laws & Social Media, I approached Rosa Parks and the Montgomery Bus Boycott from the perspective of a modern online viewer, giving an historical figure and topic a modern twist required of online subjects today. 

Custom Search Your Online Subjects Here.

As a content writer, I have one chance to compete with all the other headlines in the search engines about Rosa Parks. 

Not only must my headline be unique and well constructed, my content must be unique and well constructed. Because Rosa Parks and other civil rights issues were covered by traditional news media at the time of their occurrence, I am required to be accurate in my exploration of these online subjects. 

sunny nash signs book
Sunny Nash Signs
Bigmama Didn't
Shop At Woolworth's
In some cases, websites and blogs are not meant to sell traditional products, but are used as publicity sites for authors and serve as a place on the Internet to the point the online visitor to information about them, their books, videos and engagements. However, if you have written a book like I have, Bigmama Didn't Shop At Woolworth's, you may want to use your blog posts and website to sell your product online.

If you promote your book and yourself for speaking engagements with a business card, your most important keyword is your name and the title of your book. People who want to know more about you before they book you for an engagement will key in your name and the title of your book to find your website when they search the Internet, becoming targeted traffic to the pages of your website.

use Keyword Checker
To Help Online Visitors 
Find Your Online Content
& Products You Sell Online

Google Adwords for Dummies 
(3r (Google Affiliate Ad)
Develop a Keyword List
Place Keywords in Headlines
Sound Friendly Not Commercial
State Benefits Over Features
Make the Headline Easy to Read
Keep the Headline Brief 
Add Subheads
Use Keyword Checker

A keyword or a keyword phrase describes a topic used by Internet users to find information online. To be found by search engines, you need to include pertinent keywords in your online content. When a keyword is entered into a search engine, the websites featuring the keyword or keyword phrase will be displayed by the search engine. A keyword phrase is a combination of keywords used to compose a search query for information on your specific online subjects.

Keywords are important in writing for the Internet to attract your Internet customer to online content. As people browse the Internet, engines log statistics and gather keyword data to provide the best source of information. When researching keywords, remember, these data are estimates to be used to select some keywords you believe are appropriate for your applications, tags and meta tags.

The Seo Handbook
by Eagle, Sco

(Google Affiliate Ad)

You can improve your online performance by using SEO tools. There are resources to help you learn the basics of to enhance your online presence with Google, Yahoo, StumbleUpon, FaceBook, Twitter, YouTube and other search engines and social media sites.

A tag, HTML (Hyper Text Markup Language), a marker where an object or text is placed, is formatted with a less than and more than character < > at either end, a backslash ( /) contained within a tag indicates "end of data" or more commonly known as an "end tag." Meta tags are also composed of Hyper Text Markup Language (HTML), placed in and between the head tag of a web page. Meta tags are hidden from the sight of the  online viewer. However, search engine crawlers read meta tags and draw instructions from them. There are several types of meta tags but, from a search engine optimization or SEO viewpoint, the title, description and keyword tags are the most important meta tags, giving search engines details about websites and their online contents.

You can test the keywords you choose for driving web traffic to your website or other destination by setting up a Google Adword campaign. Run the campaign for a few days to see the response to your keywords and keyword phrases. Take note, though, that according to Google, a quarter of its daily searches are related to changing trends, news and current events. Because search engines collect data based on changing conditions, knowledge and desired information, new keywords and keyword phrases will not be found immediately by keyword suggestion tools due to search engines constantly updating indices of the World Wide Web.

Keyword search tools can help generate the best keywords for your website, by using words in the website’s title, name, headline, subhead or online content. Remember, writing search engine optimized online content is not a natural gift like writing fiction or poetry. Writing search engine optimized online content takes study and attention to the new Internet rules if you want to become successful at online marketing. There is hope, though. As you work with the concept of keyword optimization in your particular field of writing, you will become familiar with necessary tags and keyword usage.

Rosa Parks & Martin Luther King
Montgomery Bus Boycott
An online visitor reads great headlines for the same reason a newspaper reader did. will read great headlines and want to read more that your website has to offer. Your online visitor will stay awhile, explore your pages and possibly make a purchase if the headline is well constructed.  If not, your visitor will not give the article any attention, and will bounce out of your website without reading any further, if they even enter at all. 

Newspaper coverage of American current events dates back to Colonial America. The role of newspapers quickly began to serve two purposes: to inform the public and to sell products. Making money was the philosophy and continues to be the philosophy today with online business being the new big thing.

New England Courant Reader
To the Online Visitor
Although print media is suffering in the wake of online news distribution, there is something to be learned from conventional newspapers that date back to the American colonial period. The New England Courant, for example, is one of the oldest American newspapers, founded in Boston in 1721 by Benjamin Franklin's older brother, James Franklin. The Courant, the first American newspaper to expand its selections to include literary content and humorous essays, was the most expensive newspaper of that time. 

Expansion of content increased the number of headlines to attract more and more targeted readers to promote sales and improve advertising revenue, and to earn extra money for Franklin's struggling printing business, where his little brother Ben was employed as an apprentice by the time he was 12 years old. The Courant had a simple philosophy, clean, simple and high quality. This means there must be a useful message under the headline. Other newspapers of the time were not able to compete for lack of proper syntax and grammar. The language and the crafting of eye-catching headlines of the Courant set the standards for the next 100 years and more of American journalism. 

I guess I am partial to newspapers because I majored in journalism at Texas A&M University and then went on to have syndicated columns for Hearst and Knight-Ridder newspapers. In fact, I have built my career on the journalism model, only now, I am leaning more toward online than print publications.

I write about online subjects dealing with race relations in America through figures and issues like Rosa Parks, Martin Luther King, Jim Crow laws and civil rights history, including education, employment, food, music, film, early radio and television, entertainment, social media, Internet technology, publishing, journalism, sports, the military, fashion, performing arts, literature and social and political movements--past and present. 

I also write about my job as a content writer to make money using words. Any content writing requires great headlines to introduce web content to online visitors who may ordinarily miss great writing. Remember, a compelling headline will attract your online viewer and entice the reader to become part of your audience who will buy what you have to sell online. 

Custom Search Your Online Subjects Here.

Bigmama Didn't Shop
At Woolworth's
by Sunny Nash

Chosen by the Association of American University Presses as one of its essential books for understanding race relations in the United States, Bigmama Didn't Shop At Woolworth's (Texas A&M University Press) by the award-winning author, Sunny Nash, is also listed in the Bibliographic Guide to Black Studies by the Schomburg Center in New York and recommended for Native American collections by the Miami-Dade Public Library System in Florida.

Sunny Nash wrote music biographies of jazz guitarist, Kenny Burrell; jazz trumpeter, Clark Terry; and R&B singer-songwriter, Ben E. King for the African American National Biography by Harvard and Oxford, edited by Henry Louis Gates and Evelyn Higginbotham. Nash's work also is collected in The African American West, A Century of Short Stories; Blacks in the American West and Beyond--America, Canada, and Mexico: A Selectively Annotated Bibliography; Reflections in Black, A History of Black Photographers 1840 - Present; Ancestry; African American Women Confront the West: 1600-2000; Black women in Texas history; Companion to Southern Literature; Texas Through Women's Eyes: The Twentieth-century Experience; Black Genesis: A Resource Book for African-American Genealogy; African American Foodways; Southwestern American Literature Journal; and other anthologies.

Sunny Nash's research and writing are cited in Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime; The Source: a guidebook to American genealogy; Bibliographic Guide to Black Studies by the Schomburg Center in New York; Interdisciplinary Journal for Germanic Linguistics; Journal of Women's History; Ebony Magazine; Hidden Sources: Family History in Unlikely Places; and others.

Buy: Bigmama Didn’t Shop At Woolworth’s
by Sunny Nash

© 2013 Sunny Nash
All Rights Reserved Worldwide.

~Thank You~

Sunday, October 24, 2010

Press Releases, SEO and Keywords

Custom Search

Internet press releases that use search engine optimization (SEO) and keywords hook target audiences and attract the attention of the search engines.
Sunny Nash Ezine Articles Expert
Sunny Nash
Ezine Articles Expert

Writers who have authored books are finding innovative methods that use keyword optimized headlines for online promotion; keywords and keyword phrases within press releases; and search engine optimization (SEO) techniques to promote themselves as authors, speakers, consultants, career coaches  and Internet experts.

SEO roles continue to expand into building professional credibility for authors and other professionals who know how to use the SEO to promote projects in their areas of expertise and interest. As SEO industries continue to gain momentum and attract increasing profits, the Internet will be used more frequently to establish name brands, professional brands and product brands. Not yet replacing conventional media like television, radio, cable, newspaper and magazines, the Internet is now a place to go for authors on a budget who wish to promote their books in Internet publications such as online newsletters, online press release wire services, blogs, websites and social media networks.
  • Name Brands
  • Professional Brands
  • Product Brands
The Internet is the new seductive advertisement medium that is becoming the most cost effective means around for creating buzz or a full-blown publicity machine through text and video streams. To succeed in today's competitive  Internet environment, the author must become educated in the growing field of online publishing and online promotion, which rely on strategically placed keywords in text and video titles and online press release headlines. And this education must include knowing the changes that occur from moment to moment.

Some of the moment-to-moment changes that are affecting marketing in general and especially marketing on the Internet are the increasing uses of social media networks like FaceBook, Twitter, LinkedIn, FriendFeed and others. These social media networks allow users to connect with those who already have an interest in their work and become potential customers and clients for their products and services. Social media marketing is still developing as an area to use for selling, so keep an eye on it and use it when you can do so without obnoxiously over-exposing yourself or appearing to be to commercial.

old stack of books
Real Books Will Be Around
Publicity for books, professional services and other projects, in which a writer may be engaged, are enhanced by the distribution of a series of press releases that targets Internet audiences that are already interested in the author's subject or audiences that an Internet press release headline may attract to the author's subject area.

The Internet can level the playing field between traditionally published authors with agents and publishers behind them, self-published writers who are on their own to promote their books and engagements, and writers whose work appears only in the virtual world. Although devices for downloading books are growing in popularity, there is still a market for a real books that can be signed by an author at an event.

If writers are willing to hire a press agent or to write news items about their own projects, they can apply search engine optimization (SEO) techniques within the Internet articles and press releases to obtain maximum exposure in the online marketplace, starting with keyword rich headlines.

Internet press releases are intended for the same purpose as other press releases—to announce news to  the traditional media to interest magazine and newspaper reporters in writing feature articles about authors and to attract search engines to Internet press releases posted on websites, blogs and social media networks. Remember, the online book promotion process and other free Internet book publicity campaigns begin with tightly constructed, well crafted keyword rich headlines.

The difference between an author’s online press releases and other press releases--both intended to create publicity--is the need for keywords in Internet press releases, which can be suggested by free or commercial Search Engine Optimization services. SEO services, whether free or commercial, suggest keywords and some will analyze a website's efficiency in driving traffic to the site. It is worth taking a look at SEO services to get keyword ideas for your press release headlines.

Headlines are the place to start. A tightly written press release headline should summarize the press release with a phrase rich in keywords that will attract the attention of search engines. Do some research to find out which keywords web browsers are looking for and readers are typing in to search for material. By constructing your headline from those keywords, you will improve your visibility among target audiences.

A good press release headline, designed for search engine optimization, should be clear and concise, short and to the point. Long, flowery headlines with extra words that serve no purpose should be eliminated. Headlines that contain unnecessary words can cloud the search engine's ability to find keywords and may bury the ranking of your article or press release. Another habit to avoid is being clever in the headline. The purpose of the headline is to introduce your press release  and to drive traffic to your destination and not to impress other writers. Above all, the headline must be true.
  • Keep Headlines Brief
  • Target Search Engines with Keywords
  • Find Your Audience with Your Headline
Search engine optimization experts agree that headlines should not exceed 65 characters and ideally should occupy no more than one line to be fully displayed on Google and the strongest keywords should be placed first in the headline. Also avoid special characters such as ® (registered trademark) and ™ (trademark) in headlines. They tend to confuse search engines and cause your press releases to be passed over, although search engine software is becoming more sophisticated about screening through special characters.

Sunny Nash is the author of Bigmama Didn’t Shop At Woolworth’s, former syndicated columnist for Knight-Ridder and Hearst newspapers; an internationally acclaimed photographer; and an award-winning producer. See a list of more Sunny Nash Blog Posts

Bigmama Didn’t Shop At Woolworth’s

Bigmama Didn’t Shop At Woolworth’s by Sunny Nash
Signed Copies Available
By all means, if you have written a book or you want to write a book, be sure to use the Internet press release or online article as part of your strategy for marketing your book and promoting yourself. The headline of your press releases could include the title of your book or your name if your title and name are not too long. You want to make it as easy as possible for people to find your information on Google. If the press release will allow you to show an image, use an image of your book cover or maybe a picture of you holding your book with the front cover clearly displayed. Be sure to include ordering data at the end of you press release. 

BuyBigmama Didn’t Shop At Woolworth’s by Sunny Nash

Sunny Nash
Sunny Nash
Chosen by the Association of American University Presses as one of its essential books for understanding race relations in the United States, Bigmama Didn't Shop At Woolworth's (Texas A&M University Press) by the award-winning author, Sunny Nash, is also listed in the Bibliographic Guide to Black Studies by the Schomburg Center in New York and recommended for Native American collections by the Miami-Dade Public Library System in Florida

© 2011 Sunny Nash
All Rights Reserved Worldwide.

~Thank You~

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