Selected Sunny Nash News Releases

Build brand to establish your credibility.

If you have authored a book, your book will help you build your brand if you know how to get the publicity you need to sell your book and other products you have for sale online. One key ingredient to an author's book marketing campaign is the news release.

But selling books online is not the only purpose for which publicity can be used. Free book publicity can foster your online presence and disseminate online content to help you build brand as a consultant and public speaker. When people, companies and organizations are hiring consultants, they are impressed by solid online writing. Do not dismiss online content as a passing fancy. This technology is here to stay. Get used to it and learn to use it.

Use social media post updating and video to build brand.

The easiest way to stir up interest in yourself is to write a news release describing your events. Use your FaceBook Profile or your FaceBook Product page and other social media where you regularly do post updating to distribute your press releases. Ask your friends, followers, fans and connections to assist you by distributing your news to their friends. Create event announcements and design a flyer. Social media is a free resource that you may develop to suit your own needs. 

If you have websites, be sure to include links for more information. If you do not have a website to build your brand, start one using a free a service if you want to save money. Free services are a great way to get started with your online presence and online content. If you like the way the service works, upgrade and get your own domain name. Be sure to chose a service that allows blog posts.

Learning to be a content writer, although not simple, is a skill you can and must learn. Software on the market, training aids and educational programs teach press release and other types of content writing. Look around and see what works best for you. Having worked in advertising and and media throughout my career has helped me to sharpen my copy writing skills in a number of areas. I use those skills to promote my events and books and sell products online. In doing so, I have acquired several lucrative writing consulting contracts. 

When distributing a press release, it may be a good idea to include a high quality photograph of yourself and the cover of your book. When distributing press releases for online distribution, include links to your website and other sources of information about yourself. 

Bigmama Didn't
Shop at Woolworth's

by Sunny Nash

Sunny Nash, author of Bigmama Didn't Shop at Woolworth's, writes about the professional life of the writer and how writers can improve their chances of being published and increase their chances of making a living  or, at least, extra money by writing in their spare time or creating a full-time career of their literary aspirations.

Bigmama Didn't Shop at Woolworth's by Sunny Nash Now on Amazon Kindle

Press releases build your brand and promote your career if you are an author. Keep your purpose and goals in mind while writing all of your online content. If you are announcing events, be sure to clearly state the facts about the event, giving sufficient attention to the book and the author--who, what, when, where, why and how—basic journalism. What is the news in this press release? Why is it news? Would the lists in my social network be interested in my news? How will a reporter respond to this news? 

Finish the press release with a brief author bio followed by a sentence telling your readers exactly what you want them to do and give the specific information about the book, title, publisher and where they can buy the book. Direct the reader to a website where they can shop for the book. 

Selected News Releases:
Sunny Nash

Sunny Nash Speaks to Historic Preservation Committee

Immediate Release - Sunny Nash speaks at a luncheon hosted by the Historic Preservation Committee of the College Station Parks & Recreation Dept. about her upcoming exhibition at the George Herbert Walker Bush Presidential Library to commemorate the 75th Anniversary of the City of College Station.

Internationally acclaimed photographer, award-winning writer and leading author on U.S. race relations, Sunny Nash, is creating the exhibition from her research, chronicling the lives of College Station African Americans. Nash’s research was recently collected by Brazos Valley Speaks, an Oral History committee of the Carnegie History Center in Bryan, which will loan Nash’s collection to the City of College Station for display at the Presidential Library this Fall.

Photographs, documents, books and journals from Nash’s Carnegie collection are the results of her participation in a Texas A&M University excavation and historical research project, for which she conducted oral history interviews with descendants of some of College Station’s first African American landowners, and reproduced and restored their family pictures and documents for publication and for the purpose of nominating their property for inclusion in the National Register of Historic Places.

A 1977 Texas A&M University graduate in journalism and broadcast communications, who now  lives in Southern California, Nash is a former Bryan-College Station Eagle and Houston Chronicle columnist, nationally syndicated by Black Conscious Syndication in New York, in which she wrote about her Brazos Valley childhood in the 1950s and 1960s with her part-Comanche grandmother during the Civil Rights Movement. Literary essays from Nash’s columns about her childhood formed the basis for her book, Bigmama Didn’t Shop At Woolworth’s (Texas A&M University Press), recognized by the Association of American University Presses for its value in understanding U.S. race relations and recommended for Native American collections by the Miami-Dade Public Library System in Florida.

Robin Fruble of Southern California said, "Every white person in America should read this book! Sunny Nash writes the story of her childhood without preaching or ranting but she made me realize for the first time just how much skin color changes how one experiences the world. But if your skin color is brown, it matters a great deal to a great number of people. I needed to learn that. Sunny Nash is a great teacher," Fruble said.

Nash is a biographer in the Harvard University and the Oxford University Press project, African-American National Biography. Her writing has been collected in hundreds of mainstream books and journals, such as Ancestry and True West Magazine. Recognized by the Black Photographers’ Guild and Women in Photography International, Nash’s photography is published in Reflections in Black: a history of black photographers 1840-present (W.W. Norton). In addition to the Carnegie History Center, Nash has photography collected by the Houston Public Library, New York’s Schomburg Center and the Smithsonian.

The Historic Preservation Committee luncheon on Wednesday, March 20, 2013, starts at 11:30 a.m. at Aldersgate United Methodist Church, 2201 Earl Rudder Fwy., College Station. The event is open to the public. Nash will sign copies of her book, Bigmama Didn’t Shop At Woolworth’s. Lunch reservations required.