|News Reporting and Writing |
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I learned that I, too, had to do my share of publicizing my book, especially after the initial push by the publisher ended. After the honeymoon with my book was over and the publisher's attention had moved on to next season's books, I had to step in to create a new target audience to interest in my book. You can do the same thing even if your book was self-published or published as an eBook on the Internet. The Internet levels the playing field if you can write and you do not mind learning some new writing skills that include Internet press releases, a lot like writing a resume [Individual Software Inc PMM-RC (Google Affiliate Ad)], but in prose presenting a news point of view. If you do not know how to write news, there are publications and training programs to teach you.
According to my college adviser, journalism professor and mentor, the late Skip Leabo, the ability to write allows a person to literally write his or her own ticket in life. When he said that back then, I didn't know what it meant. Now I take this to heart, in that, if I don't tell people in writing (good writing) about myself and my book, who will?
Like me, you have to get over the feeling that you are bragging when you write about yourself. Most well-raised people are too shy about making bold announcements about themselves, their books, their accomplishments, their knowledge and their dreams without the guilt of appearing arrogant or the feeling that no one cares. Through Internet press releases and writing at home, you have a method of making them care about who you are, what you do and how you can help them to achieve their goals.
Then and only then could I get down to work creating a serious public relations campaign for myself. For fees, there are numerous services that will create public relations campaigns, which include writing Internet profiles and press releases. This was not an option that I decided to consider. After all, writing press releases and creating public relations campaigns are services I could sell for a fee. Why should I purchase them?
For now, let's concentrate on writing a great press release. The secret to writing successful Internet press releases is to fashion the writing to the needs of the target audience. The secret to the secret is to find out who comprises your target audience. That means you have to find out who they are, where they live, what they read, what they eat, what they do for fun. Get the idea?
There are studies on the web that can help you with the answers to your questions about your target audience. Find out as much as possible about those folks in order to create with your words an environment they will visit, return to and tell their friends to visit using the ever growing social media marketing, created to be shared freely. Or is it?
Sunny Nash author of Bigmama Didn't Shop At Woolworth's, is an award-winning writer, photographer, producer and public speaker. Her work appears in the African American National Biography by Harvard and Oxford; African American West, A Century of Short Stories; Reflections in Black, A History of Black Photography 1840 - Present; Ancestry Magazine; Companion to Southern Literature; Black Genesis: A Resource Book for African-American Genealogy; African American Foodways; Southwestern American Literature Journal and other anthologies. Nash is listed in references: The Source: a guidebook to American genealogy; Bibliographic Guide to Black Studies; Interdisciplinary Journal for Germanic Linguistics; Ebony Magazine; Southern Exposure; Hidden Sources: Family History in Unlikely Places; and others.
|by Sunny Nash|
© 2013 Sunny Nash
All Rights Reserved Worldwide.