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Great headlines give people reasons to visit blogs and websites, watch televisions shows, start conversations, and read online and printed books, magazines, newspapers, press releases and articles.
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Find Key Phrase Headlines in Newspapers and other Printed Publications |
If you write great headlines, you give people reasons to visit websites, watch televisions shows, start conversations with people they just met and read books, magazines, newspapers, press releases and articles online and in print.
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| Use Keywords in Headlines & Titles |
In the 10 seconds it takes to read a headline, they decide if they want to read more of what you have to say, unless, the reader is a student and the piece was assigned by a teacher or if the reading materials are intended to be read as an employee training assignment or supplementary instruction for professional education. In which case, you have no choice but to read further or get fired for not complying with your company's requirements or flunk the course.
Your opening phrases, headlines, titles or subheads of your stories or videos are the first impressions your target audience has of you, what you have to say and what you have to sell. The headline determines how much time and interest your prospective reader will give you or your product. The old saying, "Don't judge the book by the cover," is not quite accurate these days when it comes to online writing.
Your opening phrases, headlines, titles or subheads of your stories or videos are the first impressions your target audience has of you, what you have to say and what you have to sell. The headline determines how much time and interest your prospective reader will give you or your product. The old saying, "Don't judge the book by the cover," is not quite accurate these days when it comes to online writing.
To get noticed by your target audience and search engines, you and everyone else who writes anything or has a website or blog need to know how to write amazing headlines to grab readers' attention at a glance and keep visitors roaming around your websites for whatever purpose you may have for the readers to be there. Even email messages need a proper title or headline to entice recipients to open messages.
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| Search Engines Can Find Your Headlines on the World Wide Web |
Your online headline is a short description of your article so that people can find you on the World Wide Web. Test headlines out by reading the text out loud. Does the headline sound interesting enough to read more? If the headline is boring or confusing, scrap it and start over. Test it with SEO tools. By using SEO tools, you can generate the best keywords and keyword phrases. Great headlines for your website and your online business, press releases and articles get traffic to your desired destination. Just like newspapers and magazines, websites need to hook readers.
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| SEO Tools Useful in Web Optimization |
The search engine optimization (SEO) tools page to the right links to some of the best online SEO tools to help you to optimize your website and move your search engine ranking to a higher position, getting you more hits and probably more sales if you can make what you are selling sound like it is worth buying. One way to test the ability of your headline to attract interest is to try it out on your social media network. The response of your social media network can give you valuable feedback on the effectiveness of your headline. Did they click it or not?
If you are working with a new web page, you need to inform the search engines, and there are many, that the new page exists. If you have another website, one that is indexed by search engines already, link the new website to the existing website. Also make it part of your overall plan to learn everything you can about the needs of people you think may be potential visitors and the target audience of the website. Keyword research is ultimately about your knowledge of your target audience. Keeping this in mind, words that are important to your target audience form the list of the keywords you must include in your web content if you intend to take advantage of search engine optimization techniques.
If you are working with a new web page, you need to inform the search engines, and there are many, that the new page exists. If you have another website, one that is indexed by search engines already, link the new website to the existing website. Also make it part of your overall plan to learn everything you can about the needs of people you think may be potential visitors and the target audience of the website. Keyword research is ultimately about your knowledge of your target audience. Keeping this in mind, words that are important to your target audience form the list of the keywords you must include in your web content if you intend to take advantage of search engine optimization techniques.
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| Sunny Nash Signs Bigmama Didn't Shop At Woolworth's for Eddie Smith |
In some cases, websites and blogs are not meant to sell traditional products. Websites and blogs are used as publicity sites for authors and serve as a place on the Internet to point people they may wish to have information about them, their books, videos and engagements. However, if you have written a book like I have, Bigmama Didn't Shop At Woolworth's, you may want to use your blogs and websites to sell your books.
If you promote your book and yourself for speaking engagements with a business card, your most important keyword is your name and the title of your book. People who want to know more about you before they book you for an engagement will key in your name and the title of your book to find your website when they search the Internet, becoming targeted traffic to the pages of your website.
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| Keywords Help People Find You On the World Wide Web and Connect You to Potential Sales |
Place Keywords in Headlines
Sound Friendly Rather Than Commercial
State Product Benefits Over Product Features
Make the Headline Easy to Read
Keep the Headline as Brief as Possible
Add Subheads To Your Articles
Place Keywords in Subheads
A keyword or a keyword phrase describes a topic used by Internet users to find information online. To be found by search engines, you need to include pertinent keywords in your online content. Keyword marketing is popular among many businesses, though having content on a website is considered essential. Using keywords to ensure that online content contains the right words should be the goal, especially in writing your headlines. When a keyword is entered into a search engine, the websites featuring the keyword or keyword phrase will be displayed by the search engine. A keyword phrase is a combination of keywords used to compose a search query for information on a specific subject.
Keywords, important in Internet writing, attract your target audience and lets you know what it wants. Online content and off-line marketing efforts can benefit from knowing what a target audience wants and what that target audience is searching for online. Search engines log statistics, gather a large amount of keyword data and provide the best source of information for finding those essential keywords to add to online content. When researching keywords, remember, these data are estimates to be used to select some keywords you believe are appropriate for your applications, tags and meta tags.
Keywords, important in Internet writing, attract your target audience and lets you know what it wants. Online content and off-line marketing efforts can benefit from knowing what a target audience wants and what that target audience is searching for online. Search engines log statistics, gather a large amount of keyword data and provide the best source of information for finding those essential keywords to add to online content. When researching keywords, remember, these data are estimates to be used to select some keywords you believe are appropriate for your applications, tags and meta tags.
A tag, HTML (Hyper Text Markup Language), a marker where an object or text is placed, is formatted with a less than and more than character < > at either end, a backslash ( /) contained within a tag indicates "end of data" or more commonly known as an "end tag." Meta tags are also composed of Hyper Text Markup Language (HTML), placed in and between the head tag of a web page. Meta tags are hidden from the site of the browser’s visitors. However, search engine crawlers read meta tags and draw instructions from them. There are several types of meta tags but, from a search engine optimization or SEO viewpoint, the title, description and keyword tags are the most important meta tags, giving search engines details about websites and their online contents.
You can test the keywords you choose for driving web traffic to your website or other destination by setting up a Google Adword campaign. Run the campaign for a few days to see the response to your keywords and keyword phrases. Take note, though, that according to Google, a quarter of its daily searches are related to changing trends, news and current events. Because search engines collect data based on changing conditions, knowledge and desired information, new keywords and keyword phrases will not be found immediately by keyword suggestion tools due to search engines constantly updating indices of the World Wide Web.
You can test the keywords you choose for driving web traffic to your website or other destination by setting up a Google Adword campaign. Run the campaign for a few days to see the response to your keywords and keyword phrases. Take note, though, that according to Google, a quarter of its daily searches are related to changing trends, news and current events. Because search engines collect data based on changing conditions, knowledge and desired information, new keywords and keyword phrases will not be found immediately by keyword suggestion tools due to search engines constantly updating indices of the World Wide Web.
Keyword search tools can help generate the best keywords for your website, by using words in the website’s title, name, headline, subhead or online content. Remember, writing search engine optimized online content is not a natural gift like writing fiction or poetry. Writing search engine optimized online content takes study and attention to the new Internet rules if you want to become successful at online marketing. There is hope, though. As you work with the concept of keyword optimization in your particular field of writing, you will become familiar with necessary tags and keyword usage.
Although print media is suffering in the wake of online news distribution, there is something to be learned from conventional newspapers that date back to the American colonial period. The New England Courant, for example, is one of the oldest American newspapers, founded in Boston in 1721 by Benjamin Franklin's older brother, James Franklin. The most expensive newspaper of that time, the Courant was the first American newspaper to expand its selections to include literary content and humorous essays. Expansion of content increased the number of headlines to attract more and more targeted readers to promote sales and improve advertising revenue, and to earn extra money for Franklin's struggling printing business, where his little brother Ben was employed as an apprentice by the time he was 12 years old.
Web visitors will read a great headline and want to read more that your website has to offer. your target audience will stay awhile, explore your pages and possibly make a purchase. If the headline is poorly constructed, visitors will not give the article any attention, but will bounce out of your website without reading any further, if they even enter at all. The Courant had a simple philosophy, clean, simple and high quality. This means there must be a useful message under the headline. Other newspapers of the time were not able to compete for lack of proper syntax and grammar. The language and the crafting of eye-catching headlines of the Courant set the standards for the next 100 years and more of American journalism.
I guess I am partial to newspapers because I majored in journalism at Texas A&M University and then went on to have syndicated columns for Hearst and Knight-Ridder newspapers. In fact, I have built my career on the journalism model, only now, I am leaning more toward online than print publications.
I guess I am partial to newspapers because I majored in journalism at Texas A&M University and then went on to have syndicated columns for Hearst and Knight-Ridder newspapers. In fact, I have built my career on the journalism model, only now, I am leaning more toward online than print publications.
There are many reasons for introducing pages, press releases, articles and websites with great headlines. Remember, no matter what you write, you must have a compelling headline to entice your target audience to visit your website and to attract the attention of search engines.
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| Bigmama Didn't Shop At Woolworth's by Sunny Nash |
Chosen by the Association of American University Presses as one of its essential books for understanding race relations in the United States, Bigmama Didn't Shop At Woolworth's (Texas A&M University Press) by the award-winning author, Sunny Nash, is also listed in the Bibliographic Guide to Black Studies by the Schomburg Center in New York and recommended for Native American collections by the Miami-Dade Public Library System in Florida.
Sunny Nash wrote music biographies of jazz guitarist, Kenny Burrell; jazz trumpeter, Clark Terry; and R&B singer-songwriter, Ben E. King for the African American National Biography by Harvard and Oxford, edited by Henry Louis Gates and Evelyn Higginbotham. Nash's work also is collected in The African American West, A Century of Short Stories; Blacks in the American West and Beyond--America, Canada, and Mexico: A Selectively Annotated Bibliography; Reflections in Black, A History of Black Photographers 1840 - Present; Ancestry; African American Women Confront the West: 1600-2000; Black women in Texas history; Companion to Southern Literature; Texas Through Women's Eyes: The Twentieth-century Experience; Black Genesis: A Resource Book for African-American Genealogy; African American Foodways; Southwestern American Literature Journal; and other anthologies.
Sunny Nash wrote music biographies of jazz guitarist, Kenny Burrell; jazz trumpeter, Clark Terry; and R&B singer-songwriter, Ben E. King for the African American National Biography by Harvard and Oxford, edited by Henry Louis Gates and Evelyn Higginbotham. Nash's work also is collected in The African American West, A Century of Short Stories; Blacks in the American West and Beyond--America, Canada, and Mexico: A Selectively Annotated Bibliography; Reflections in Black, A History of Black Photographers 1840 - Present; Ancestry; African American Women Confront the West: 1600-2000; Black women in Texas history; Companion to Southern Literature; Texas Through Women's Eyes: The Twentieth-century Experience; Black Genesis: A Resource Book for African-American Genealogy; African American Foodways; Southwestern American Literature Journal; and other anthologies.
Sunny Nash's research and writing are cited in Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime; The Source: a guidebook to American genealogy; Bibliographic Guide to Black Studies by the Schomburg Center in New York; Interdisciplinary Journal for Germanic Linguistics; Journal of Women's History; Ebony Magazine; Hidden Sources: Family History in Unlikely Places; and others.
Buy: Bigmama Didn’t Shop At Woolworth’s
by Sunny Nash
by Sunny Nash
© 2011 Sunny Nash
All Rights Reserved Worldwide.
~Thank You~
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